When hiring an SEO agency, it is imperative to know what questions you need to ask yourself and the agency to ensure that you aren’t going to be getting ripped off.
Hiring an SEO agency that is based in Oklahoma City or at least has some local rankings will give you the best results. They know the area, the directories, what to look out for and what your competition is. Hiring an SEO agency that has never done business in Oklahoma City can still give you good results, but make sure they are familiar with local tactics.
If you are just hoping to get your name out there and spread awareness and not make money, then you probably don’t need to hire an SEO business. If you are willing to put in the time to do your SEO, then you probably don’t need to hire an SEO agency. If you do want to get more business but don’t want to put the time and effort into researching and doing everything you can to do your SEO, then it might be a good idea to hire an SEO expert.
Knowing what an SEO agency has done for other businesses that you know is critical to hiring the right SEO company. If the agency you are looking to hire has done work for other companies in Oklahoma City and those businesses are doing well, then they know what to do and how to do it. Every city and search is different in what works and what doesn’t work to get the best results, so it’s best to go with someone who is familiar and has had success in your area.
There is no secret to SEO. If an SEO firm refuses to tell you what exactly it is that they will do, there might be shady business practices going on. There are still some shady ways to get to the top result, but those methods won’t keep you at the top for very long. What you want is an SEO agency that will guarantee results and that will keep getting your business in the long term and not just the short term.
Knowing what someone needs from you is a given to doing business with just about anybody. It is no different to do business with SEO agencies. There will have to be some give and take, and if they don’t ask for enough information, then they won’t be able to give you the best results without making stuff up about your business.
There are many different kinds of SEO out there, but when it comes down to it, all of them accomplish the same goal, and that is to get your website to be the top result when someone is searching for you. There are, however, some differences when it comes down to the method’s used to get you to the top of the search engine’s results. Neither of these practices is innately better than the other, however, for certain situations, it is better to use one over the other.
If you own a physical business that people can walk into in Oklahoma City, then getting local SEO is the right choice for you. Using local SEO will give you more foot traffic and better results than using regular online SEO. Local SEO will give your business an advantage because it uses tools such as Google My Business to put you above your competitors.
The best way to notice a difference between Oklahoma City SEO and other forms of SEO is to do a search similar to “ice cream Oklahoma City.” At the top, you will see the local results displayed on a map, and right after those, you see Yelp and other results. While those results might be using some form of local advertising, they are mostly using regular SEO tactics and not local SEO tactics.
To get the most benefit from having good SEO for your Oklahoma City business, it is essential to put yourself in the right directories, such as https://www.thecityofoklahomacity.com/ or the Greater Oklahoma City Chamber, and to utilize all of the tools that you have. While Oklahoma City isn’t as competitive of a city as Dallas or Los Angeles, there is still a lot of healthy competition. It is also imperative to use all social media platforms. Social media is not only an excellent way to get search engines to trust you, but it is also another free form of advertising. Getting good followers on social media will give you a lot of free business just from word of mouth alone.
Regular SEO utilizes different tools than local SEO. It relies mainly on having strong backlinks from other websites, high-quality content, and other various forms of minor advertising that let’s search engines know that this website is talked about and that it is not known for spam or other shady business tactics. You would want to use regular SEO if your business is located in Oklahoma City, but isn’t exclusive to people that are physically in Oklahoma City, like if you own a digital photo company or shipping company.
The best way to get the most traffic, not only to your website but also to your business is to use a combination of both conventional SEO tactics and local SEO tactics. This combination will show search engines that your site is reliable, and that people are talking about it.
Search engine optimization is the best form of advertising in today’s market. Determining whether or not it is the right choice and worth the cost for your Oklahoma City business is more accessible than it might sound. SEO can be incredibly cheap or moderately expensive depending on if you want to do the SEO for yourself or if you’re going to hire an SEO agency.
Determining whether or not SEO is worth the cost can be tricky at times. Since SEO isn’t really like regular marketing, meaning that you will see results almost immediately. SEO can take months to even get to the first page of Google depending on the competition. If there is little to no competition, then getting to the front page is extremely easy, especially in Oklahoma City.
When you are trying to find out if it would be worth it for you to do SEO in Oklahoma City, you have to look at the search volume for a particular keyword in Oklahoma City. Let’s take, for example, “ice cream Oklahoma city.” That keyword, according to Google AdWords, gets searched 390 times per month. Now if you search for “ice cream shop Oklahoma city” you will notice that at the top there are 3 locations, all of them are for Braum’s, but underneath that is the actual search results or not local results.
If you wanted to open up an ice cream shop in Oklahoma City, the “actual results” you probably won’t care too much about, but the local results will help you tremendously. Since a majority of your business will be people coming in, it is far more important to rank in the local results rather than the other results.
The cost of getting into the local results is surprisingly cheap. In fact, it doesn’t cost a dime. You don’t even need a website (though it does help) to get listed on Google Maps thanks to Google My Business. Other ways to get into local results are to create a Facebook page, Twitter profile and use other forms of social media. Social media is another excellent way to get, what essentially amounts to, free advertising.
Hiring an SEO agency is another route that you can take to get the right, high-quality SEO. If you don’t know how to do SEO, don’t want to, or don’t have the time to do your SEO, then hiring an outside agency to do it for you is probably the best course of action. Knowing whether or not it is worth it is up to how many people are searching for you. The thing about SEO is that it is long term. If you hire an SEO agency for six months and they get you to rank number one for multiple keywords, your website will still be there even if you decide not to renew your contract. So the customers that you are getting from SEO will continue to flow in for a very long time.
In conclusion, getting targeted customers from search engines is worth the cost almost no matter what. If you decide to do it yourself, the only price for it is the time that you put into learning how to do it, perhaps recovering from mistakes if you get your site penalized and then the time you put into finally doing it. If you hire the right company to do it, as long as your business grows, it will continue to grow as long as your site is ranking.