How Is Local SEO in Oklahoma City Different?
There are many different kinds of SEO out there, but when it comes down to it, all of them accomplish the same goal, and that is to get your website to be the top result when someone is searching for you. There are, however, some differences when it comes down to the method’s used to get you to the top of the search engine’s results. Neither of these practices is innately better than the other, however, for certain situations, it is better to use one over the other.
Targeting People in Local Area
If you own a physical business that people can walk into in Oklahoma City, then getting local SEO is the right choice for you. Using local SEO will give you more foot traffic and better results than using regular online SEO. Local SEO will give your business an advantage because it uses tools such as Google My Business to put you above your competitors.
Doing Business Locally
The best way to notice a difference between Oklahoma City SEO and other forms of SEO is to do a search similar to “ice cream Oklahoma City.” At the top, you will see the local results displayed on a map, and right after those, you see Yelp and other results. While those results might be using some form of local advertising, they are mostly using regular SEO tactics and not local SEO tactics.
Get In Local Directories
To get the most benefit from having good SEO for your Oklahoma City business, it is essential to put yourself in the right directories, such as https://www.thecityofoklahomacity.com/ or the Greater Oklahoma City Chamber, and to utilize all of the tools that you have. While Oklahoma City isn’t as competitive of a city as Dallas or Los Angeles, there is still a lot of healthy competition. It is also imperative to use all social media platforms. Social media is not only an excellent way to get search engines to trust you, but it is also another free form of advertising. Getting good followers on social media will give you a lot of free business just from word of mouth alone.
Get People Talking About Your Business
Regular SEO utilizes different tools than local SEO. It relies mainly on having strong backlinks from other websites, high-quality content, and other various forms of minor advertising that let’s search engines know that this website is talked about and that it is not known for spam or other shady business tactics. You would want to use regular SEO if your business is located in Oklahoma City, but isn’t exclusive to people that are physically in Oklahoma City, like if you own a digital photo company or shipping company.
The best way to get the most traffic, not only to your website but also to your business is to use a combination of both conventional SEO tactics and local SEO tactics. This combination will show search engines that your site is reliable, and that people are talking about it.